Want to be at the forefront of analyzing a fun, enthusiast driven $50 billion industry? SEMA is looking for a new Market Research Manager who really enjoys understanding consumer behavior, uncovering industry trends, and delivering strategic insights to join our client-side team.
You have several years of experience managing primary market research studies from start to finish, with an understanding of a variety of methods. You really enjoy delving into data sources to find the story and have a passion for delivering clear, impactful insights.
We are a small team that works on a variety of high visibility projects. We work on a mix of topic and utilize a variety of data sources, on both the business and consumer side. Any day may find us crafting a questionnaire or writing a new report or presenting a webinar.
As part of the SEMA MR team, you’ll work on the full life-cycle of market research projects, from defining strategic objectives to developing insights that drive action, to publishing reports used by thousands of companies across our industry.
Who we are
SEMA is a not-for-profit trade association representing over 7000 companies in the U.S. and across the globe and the organizer of one of the country’s largest trade shows. Our members include manufacturers, distributors, retailers, auto restorers, and more, who all share a passion for the auto industry and the hobby of customizing cars and trucks.
SEMA’s Market Research team serves the auto aftermarket industry by providing information, research and insights that our members utilize to grow their businesses. Join SEMA, and your work won’t just benefit a few brands; you’ll literally be helping an entire industry to thrive.
If this sounds interesting so far, ask yourself “do I have the experience and motivation” to:
Manage primary market research studies from start to finish
Work with stakeholders to understand business challenges
Develop methodology recommendations and project plans
Manage full-service vendor relationships or “do it yourself” projects
Analyze data from multiple sources and uncover impactful insights
Create persuasive reports and dynamic presentations
Learn all about the automotive aftermarket: what it is and how it operates
Serve as a key resource for understanding the latest trends affecting the industry
You might be a good fit if:
You worked for the last 3+ years executing primary market research (supplier or client)
You know when and how to use qual vs. quant and can create a sample or tab plan
You are excellent at creating insightful output with PowerPoint, Excel, Word, etc.
You can get hands-on with statistical software such as SPSS
You’re good at finding and communicating the story in the data
You like to work in a casual, often fun, collaborative team environment
You have an interest in learning about the world of cars and trucks and customization
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.