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Performance Friction Corporation (PFC Brakes) is a racing and high-performance disc brake manufacturer headquartered in Clover, SC. We have an immediate need for a Marketing Professional who desires a high level of accountability in a very competitive industry.  Our corporate facility is located approximately 19-miles south southwest of Charlotte, NC.  We manufacture ultra-premium, high-performance brake products in the original equipment, aftermarket, fleet / heavy duty, and racing market segments.

PFC Brakes is currently seeking a Marketing Manager with a collaborative mentality, positive attitude and passion for delivering best-in-class results, while fostering a healthy team environment.

The Marketing Manager will be responsible for a range of activities that include external communications, social media, development of collateral material, trade show management, graphic design, product images, video production, website management and e-commerce. The role will also serve as a liaison between sales and engineering groups.

The position requires exceptional creative skills and vision, along with the ability to effectively lead a team and implement efficient processes within a budget. Ensuring consistency and excellent communication while managing time-sensitive projects are vital.

JOB DUTIES:

• Establish the marketing budget and actively manage to the plan.
• Develop marketing strategies specifically designed for the various sectors in which PFC conducts business.
• Strong focus on maintaining optimum consumer awareness of the PFC brand globally.
• Primary focus will be digital marketing campaigns across multiple online channels.
• Establish a plan for a timely and consistent online and social media presence for PFC Brakes. Includes content creation, posting and responses.
• Drive website traffic growth, e-commerce sales and consumer referrals to dealers and distributors.
• Manage the relationships between the company and brand influencers.
• Organize and manage direct e-mail campaigns for customer prospecting and promo sales.
• Prioritize the creation of digital marketing assets based on the needs of the organization.
• Grow consumer mailing lists and plan promotional email sends.
• Organize website SEO initiatives.
• Actively track and report website analytics.
• Oversees trade shows and customer events
• Oversees marketing plan for new product introduction.

SKILLS AND REQUIREMENTS

• 5+ year’s experience in marketing within the automotive industry required; passion and established relationships in the Motorsports sector is a DEFINITE plus.
• Bachelor’s degree in Marketing or related field; MBA a plus.
• Demonstrable digital marketing leadership history driving a team and organization forward in brand visibility and sales.
• Experience managing a corporate social media channel with in-house staff, & influencers.
• Experience with paid Internet advertising channels including sponsored social media, online banner advertising, etc.
• Strong understanding of Google Analytics and Google AdWords.
• Knowledge of event planning techniques and organization strategies.
• Familiarity with digital advertising agencies and managing expenses against quantifiable results.
• Search engine optimization best practices and ability to develop written content from multiple sources.
• Strong presentation skills.
• Participates in creation, editing, and distribution of marketing materials including catalog, price lists, press releases, advertisements, etc.